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Top 6 Online Plastic Surgery Marketing Ideas Plastic surgeons should market themselves online if they want to get new clients. Online plastic surgery marketing covers strategies like SEO, content marketing, and social media. While you’re probably already using some of these strategies, it’s vital that you create a fully-fledged internet marketing strategy to make your practice successful. Here are 6 online marketing techniques for cosmetic surgeons that can help you grow your market share and attract more new clients through online searches. Use SEO An website is worthless unless it’s backed by solid SEO. An effective online SEO marketing plan involves efforts revolving around your site. Revolutionary plastic surgeon SEO includes methods such as keyword research, link building, content articles, writing sites, Meta tags, directory submission, etc. This methods will drive targeted local potential clients to your site.
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As a cosmetic surgeon, having a website enhances your online reputation and ensures you’re easily available. When visitors arrive at your site, they should meet a quality site with great content that will entice them to come to your practice in person. For your plastic surgery website design, be sure to use a professional web design firm, especially one that has extensive knowledge in building medical websites. Use social media This is one of the simplest and most economical ways of marketing your practice. It’s very important to get started with a site that contains a list of your services, testimonials, and a selection of ‘before and after’ pictures that demonstrate your surgery expertise. Also make use of other social media channels. Guest blog on reputable plastic surgery websites. Create accounts on Google+, Facebook, Twitter and Pinterest, and link all these accounts to your site so people can easily find you. Do anything possible to reach prospective clients. This will enhance your presence online, which could make your practice thrive. Try referrals Referrals by satisfied clients is one of the proven and most-effective ways to gain new clients. To ensure your clients leave your practice satisfied, treat them pleasantly and provide them with care and comfort as much as possible. Promptly address their concerns before and after treatment. Promote through videos online Videos are a highly popular marketing channel as many people today choose them over plain text content. Videos have a stronger influence on the minds of potential clients than plain text, which may be less convincing. This increases your prospects of turning potential leads into clients. Practice email marketing Email marketing offers the easiest, fastest and cheapest way to interact with your current clients. When sending emails, make sure that they’re fun, eye-catching and, of course, informative. You may list some offers each with a deadline to make your clients act promptly.

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